Awards season is predictably filled with high-profile contenders, familiar faces, and sprawling marketing campaigns. Yet every year, a select few "sleepers"—films and artists who enter the race under the radar—capture the attention of critics, analysts, and sometimes, the voting bodies themselves. These sleeper candidates not only spice up the ceremonies but often make lasting marks on the industry.
In this comprehensive analysis, we’ll explore this year’s most talked-about under-the-radar contenders, what unique qualities set them apart, and why you might want to keep a close eye on these potential breakout names and films.
Not every Oscar winner starts out as a box office giant or festival darling. Many, in fact, begin their campaign journeys as soft buzz, gathering support slowly through passionate word-of-mouth or strategic limited releases. This year, several films fit the classic sleeper mold:
“Past Lives” (A24): Celine Song’s directorial debut quietly found its way into critical conversations with its tender storytelling and reflective themes of love, time, and cultural separation. Drawing comparisons to previous sleeper hits like "Moonlight," analysts suspect its emotive resonance will leave a strong impact on voters, particularly in the Original Screenplay and Lead Actress categories.
“All of Us Strangers” (Searchlight Pictures): Andrew Haigh’s deeply personal supernatural romance has been earning early festival praise. Though its narrative eccentricity might seem niche, analysts argue its emotional accessibility and Andrew Scott’s nuanced performance could turn critical buzz into Academy recognition.
“The Zone of Interest” (A24): Jonathan Glazer’s haunting Holocaust drama premiered to near-universal acclaim at Cannes yet avoided the bombastic hype often associated with Oscar hopefuls. Experts point out its reserved marketing could help set it apart as a true auteur-driven statement.
External signs suggest these films may score surprise nominations, if not outright wins. For example, “Past Lives” was already named Best Film by the Los Angeles Film Critics Association—nearly always a harbinger of awards success.
While the major studios pour millions into their frontrunners, the real stories often stem from the independent circuit. Indie studios have embraced bold narratives “mainstream” backers might eschew:
A24’s Strategic Diversity: Beyond just “Past Lives,” A24 has managed to land multiple contenders in various categories. Following hits like "Everything Everywhere All At Once," their consistent backing of unconventional scripts is turning industry heads. Data from Variety indicates films with moderate budgets and clever post-festival marketing, as embraced by A24, are increasingly translating into multiple nominations across technical and acting races.
Neon’s Genre Surprises: Neon, another indie studio, has fostered “Anatomy of a Fall,” a French courtroom drama that defies genre expectations. It swept top awards at Cannes, and quietly built traction through domestic release—a classic indie awards season tactic.
Analysts note that these studios’ blended strategies of festival acquisition, staggered releasing, and social-media driven publicity often allow for extended buzz, building momentum months into Oscar voting periods.
While perennial Oscar nominees command the headlines, it’s often fresh faces who drive the year’s genuine surprises. Among this season’s potential breakthrough artists:
Industry experts often suggest watching ensemble-heavy films, as such movies frequently create surprising acting slots—like the surge for the cast of “Crash” or “Spotlight” in previous years.
It's not just actors who find themselves propelled forward by unexpected momentum. Directors behind these sleeper films—many helming only their first or second features—are crafting bold, innovative narratives that break the status quo.
Celine Song: Her nuanced directorial debut, “Past Lives,” has been instantly compared to Greta Gerwig’s similar leap with “Lady Bird.” Awards analysts recognize when emerging directors bring a fresh, distinct vision that sets their work apart from genre-standard fare.
Jonathan Glazer: Widely respected among cinephiles but less so in mainstream Academy circles, Glazer’s choice to focus on the understated horrors of “The Zone of Interest” might be exactly the technical ingenuity the Best Director category is seeking.
Oscar watchers have cited recent changes in Academy membership as enabling wider range in nominated directing talent, allowing relative newcomers and non-English filmmakers better odds at recognition.
One unifying theme among this year’s sleeper contenders is a bold reassessment of traditional storytelling mechanics:
Gold Derby—a major awards-focused outlet—regularly tracks how original narrative approaches increase a film’s longevity in Oscar conversations.
For many sleepers, the pathway to an Oscar begins not with mass-market previews but with niche audiences and critics. Sundance, Cannes, Toronto, and Venice have long played kingmaker roles for underdog favorites:
Insider reports highlight how festivals’ selective programming acts as a prelude to end-of-year campaigns. Films that perform well on the festival circuit tend to secure key distribution deals, meaning they reach voters with the right momentum.
Social media platforms have increasingly tipped the scale for supposed underdog contenders:
That said, social buzz doesn’t guarantee nominations—many critics argue the Academy still skews industry-insider. But widening digital engagement ensures once-obscure films and talents are being considered by more diverse voter bases than ever before.
Modern awards analysis is more sophisticated than ever. Sites like FiveThirtyEight and Gold Derby aggregate thousands of critical reviews, cast and crew nomination records, and historical voting patterns to craft models on likely outcomes.
For instance, films with high Metacritic scores, a favorable critics-to-audience ratio, and a palpable festival presence statistically outshine bigger budget but critically middling fare. Last year, such models correctly spotted the surprise-slot for “Women Talking,” which had been forecast by climbing sleeper rankings for weeks.
Analysts have flagged this year’s key metrics:
This triangulation sets up contenders—like “Past Lives” and “All of Us Strangers”—for potential upsets even in crowded categories.
As the Academy diversifies its voting body, international films are making deeper inroads into top categories. This can result in "sleepers" emerging globally:
The 2019 sweep by “Parasite” proved that “Best International Feature” contenders can—and increasingly do—compete credibly for main awards.
Industry veterans and data scientists alike agree that a mix of timing, critical reception, fresh perspective, and distribution strategy fuels these longshot contenders. When viewers connect emotionally—and when ballot fatigue from viewings of “obvious” choices sets in—voters can be more inclined to circle less hyped but more affecting alternatives.
Oscar ballots now employ a preferential voting system in many categories, which further benefits films with passionate (if not massive) support. When a sleeper consistently appears as a voter’s second or third choice, it creates upward mobility in the nomination process.
To maximize likelihood of an upset or unexpected nomination, analysts offer these tips:
Seasoned voters and observers know that it rarely hurts to look just past the most obvious choices.
Films and performances that deliver unexpected artistic resonance—backed by smart studio campaigning, digital support, and critic enthusiasm—are increasingly rewriting the traditional narrative of awards predictability. As ballots take shape and momentum builds, seasoned analysts know there’s always room onstage for a well-deserving, under-the-radar victory.
This year, keep your eyes on these sleepers. More than ever, the next big moment in cinematic history might come from a place nobody quite expected.