Top Five Upcoming Beauty Collabs You Cannot Miss

In a world where beauty meets innovation, brand collaborations have become the industry's megaphone—transforming ordinary product launches into sensational moments. These strategic partnerships bring together cult-favorite brands, well-loved creators, and spectacular themes, igniting anticipation long before the products touch the shelves. For makeup lovers and skincare aficionados alike, forecasting the hottest collabs is akin to predicting trendsetting moments in beauty’s ever-evolving narrative. Let’s explore five unmissable upcoming collaborations poised to redefine your beauty routine and inspire your wishlist.

Powerhouse Pairings: Pat McGrath x Bridgerton III

2024 marks the trilogy finale for one of the most opulent partnerships: Pat McGrath Labs x Bridgerton. Acting as a masterclass in fusing pop culture and luxury beauty, this collaboration takes inspiration from Netflix’s globally renowned period drama. Previously, these collections featured lilac-themed highlighters, pearl-studded compacts, and shimmer-laden shadow palettes—all echoing the Regency aesthetic depicted on screen.

The trio’s latest launch raises the bar. Expect lush new palettes that artfully blend pastel hues with modern textures. In addition to updated matte and metallic shades, sneak peeks confirm face crystals reminiscent of the show's ballroom looks, ship motifs etched into powders, and even a unique dual-purpose cheek and lip tint. Industry insiders suggest this set will debut during the highly anticipated season release, ensuring Bridgerton fans can recreate Daphne's or Queen Charlotte’s signature glow in time for the premier. Limited-edition packaging is also set to become instant collector’s items—the opalescent blue and lace-trimmed boxes will nod both to classic Regency fashion and maximalist McGrath glamour.

This collaboration illustrates the ingenuity of merging storytelling with cosmetics, enabling all fans to immerse themselves in luxurious escapism.

Modern Minimalism: Glossier x Euphoria

Disruption meets utility as Glossier—the archetype of minimalist beauty—joins forces with HBO’s Euphoria, the cultural phenomenon responsible for inspiring the last half-decade’s most daring makeup trends. With Euphoria’s boundary-pushing artistry and Glossier’s signature ‘skin first’ ethos, the collaboration aims to distill audacity into wearable, functional products.

Planned to drop ahead of the show’s new season, whispers in the beauty community herald an innovative line brimming with multi-purpose cream pigments for cheeks and eyes, high-shine dew drops, and graphic eyeliner pens in unconventional shades (think acid green, electric lilac, and glassy gold). The inspiration is distinctly Euphoria-esque facial gems and glitter gels, yet reimagined for everyday wear—no professional MUA required.

This collab demonstrates a broader beauty trend: the move toward customizable color products and user-friendly performance. For instance, the Cream Color Pods will come with suggested pairings, enabling both makeup maximalists and minimalists to easily experiment with the vibrant, editorial style Euphoria made mainstream.

Trending Textures: Fenty Beauty x Hailey Bieber

When megastar Rihanna’s Fenty Beauty links up with model and entrepreneur Hailey Bieber, the result is bound to captivate both Gen Z and Millennial beauty fans. Scheduled for a mid-year debut, the Fenty Beauty x Hailey Bieber "Glazing Collection" channels the viral phenomenon of "glazed skin," a look typified by luminous, dew-drenched complexions and hyper-hydrated lips.

What sets this partnership apart is its commitment to performance-led skincare-meets-makeup. The collection will reportedly feature a "Glaze Prism" serum/primer hybrid, formulated to lock in moisture while delivering a radiant base—the ideal canvas for Fenty’s bestselling foundations. Alongside, gloss-balms inspired by Bieber’s TikTok-famed 'glazed donut' lips promise nourishing payoff with buildable tint, rivaling traditional high-shine lip lacquers. Insiders also suggest a dewy, gel-based blush in universally flattering shades, bridging Fenty’s reputation for inclusivity with the on-trend ‘glass skin’ look.

Unlike many previous collabs, application advice will come straight from Bieber herself: think step-by-step tutorials streamed across Fenty and Rhode (her own skincare brand) channels. For lovers of both fresh-faced simplicity and headline-grabbing glow, this tie-up promises the go-to kit for radiance all summer.

Sustainable Synergy: Youth to the People x Emma Chamberlain

Bridging the spheres of skincare, sustainability, and Gen Z cool, the upcoming Youth to the People x Emma Chamberlain collaboration takes a strong stance on conscious beauty. Melding the brand's renowned superfood-driven formulas with Chamberlain’s love for simplistic routines, the range is tipped to become a blueprint for mindful beauty devotees.

Set to feature a ‘Superfood Latte Cleanser’, a vegan mask powered by adaptogenic mushrooms, and a refillable serum, this line-up is more than just functional; it tells a story of transparency. All ingredients will be ethically sourced, and packaging will utilize recycled ocean plastics and plant-based inks—a first for both parties. Previews suggest that each product will include a QR code tracing its supply chain and guiding users to sustainability tips.

Educational content will accompany each launch, with Emma herself providing approachable detox routines and mindful skincare hacks. The result? A rare collaboration wherein each product is as eco-efficacious as it is photogenic—offering a tangible response to the greenwashing crisis plaguing the industry and raising the benchmark for future collabs.

Luxury Reinvented: Chanel Beauty x BTS V (Kim Taehyung)

Luxury meets K-Pop in the highly anticipated alliance between Chanel Beauty and BTS’s Kim Taehyung (V). Making history as the first ever Chanel x K-Pop idol tie-in, this capsule reimagines timeless Parisian elegance through the lens of modern, gender-inclusive beauty.

Scheduled to drop during Paris Fashion Week, the signature piece of the collection is the "Eclat d’Artiste Palette,” purported to contain universally flattering shades inspired by Taehyung’s love of art and music, spanning soft neutrals to avant-garde jewel tones. Channeling Chanel’s legacy of unisex fragrances, the collab will also unveil a multi-purpose scent mist fusing earthy florals with vanilla and sage—playing off V’s reputed signature scent.

What truly elevates this collaboration is its pan-global marketing strategy: from interactive launch events in Seoul, Paris, and New York, to exclusive online AR try-ons so fans worldwide can experience the collection firsthand. Critics already predict record-breaking waitlists and immediate sell-out, as BTS’s international fanbase merges with Chanel’s loyal clientele. In blending South Korean cool with French refinement, this collab points the way toward a truly globalized, future-forward beauty industry.

Decoding the Beauty Collab Craze: Lessons for Enthusiasts

Whether you’re a seasoned collector or a beauty newbie, deciphering the draw of high-profile collaborations goes beyond wish-lists and online shopping. The most successful partnerships share these hallmarks:

1. Shared Values: Chanel and BTS’s focus on inclusivity; Youth to the People and Emma Chamberlain’s sustainable mission.
2. Innovative Product Offerings: Fresh formats like dual cheek-and-lip tints, skincare-primer hybrids, or AR-powered experiences.
3. Community Engagement: Launches that go beyond the transaction—think step-by-step tutorials, sustainability education, online meetups, and co-designed features informed by fan feedback.
4. Cultural Relevance: Each collab borrows from pop culture zeitgeist—marrying Regency drama, Gen Z minimalism, K-pop stardom, or viral TikTok trends with product design.

To spot the next must-have collab, keep an eye on:

• Sneak previews on social media, especially from brand founders or influencers dropping subtle hints.
• Product leaks on beauty Reddit threads and industry newsletters like Beauty Independent or TrendMood.
• Preorder signups—early access routes tend to fill quickly for buzzworthy launches.

And remember: forging your own edit of a collab, mixing new heroes with trusted favorites, is what makes beauty truly personal.

In 2024, beauty collaborations are not merely product drops—they are cultural events, narrative platforms, and bellwethers of where the industry is headed next. From period drama-inspired palettes to sustainable skincare, there’s a collab to capture every aesthetic and ethos. Savvy beauty enthusiasts will mark these launches in their calendars—and perhaps, set a little budget aside—because these top five partnerships promise creativity, quality, and serious collectability you simply cannot miss.