Imagine living in a society where “we” always comes before “I”; where your life choices are measured by their impact on family and community, not solely on personal ambition. Across continents and centuries, some cultures have intricately woven together the destinies of their people, creating a social tapestry where belonging outshines standing out. Why is it that, while some societies celebrate rugged individuality and self-reliance, others extol unity, cooperation, and collective well-being? What shapes these profound cultural differences, and how do they ripple through economies, politics, and personal lives?
This article delves into the roots, reasons, and realities behind the prioritization of community over individuality in various cultures. We’ll venture from ancient philosophies to modern-day societal practices, analyzing the deep-seated historical, economic, and sociological factors that underpin these values. Along the way, we’ll spotlight striking examples—from the non-Western ideals of Ubuntu in Africa to Japan’s harmony-driven customs—and explore what these perspectives mean for our interconnected world.
Our earliest ancestors depended on cooperation for survival—hunting in packs, gathering in groups, and collectively fending off danger. Archeological evidence from ancient Homo sapiens points to communal living as a survival necessity: shared food sources, childcare, and the distribution of resources reinforced the need for social cohesion. Failure to cooperate commonly meant perishing in face of threats.
Over millennia, these survival needs evolved into cultural norms. Early agrarian societies, such as those in Mesopotamia and the Indus Valley, required coordinated irrigation, planting, and harvesting efforts. Steve Heine, a professor of cultural psychology, notes: “When everyone’s labor and fortunes are intertwined, structures develop to reinforce communal identity.”
World religions have significantly reinforced community over individuality. In Confucian China, filial piety was enshrined as a societal pillar—individuals exist as extensions of their families, serving collective harmony. In sub-Saharan Africa, the Bantu philosophy of Ubuntu embodies the belief that “I am because we are.”
Similarly, Native American cultures place heavy emphasis on clan, kinship, and tribal allegiance, as exemplified by the Lakota saying, “Mitákuye Oyás’iŋ” (“All are related”). Such wisdom literature and rituals encode communal values across generations.
Japan epitomizes cultural prioritization of the group over the self, captured in the maxim: “The nail that sticks out gets hammered down.” In both workplace and family, consensus-building (nemawashi), elder respect, and deference to the group are deeply ingrained. From kindergarten, children participate in collective cleaning duties, nurturing accountability and humility—traits praised above assertiveness.
During the 2011 Fukushima nuclear disaster, rather than succumb to panic and selfishness, citizens lined up orderly for water and rations, acting in mutual support. This collective ethos springs from centuries of Confucian-influenced teaching, and wartime “gaman”—enduring hardship together for a greater good.
China’s concept of "guanxi" (关系)—webs of interpersonal relationships—underlines all aspects of society, including business, education, and politics. Rule of the collective was codified through the philosophical traditions of Confucius and Mencius, where individual desires are subordinate to societal harmony. Chinese proverbs like “the family is the root of the state” reflect such priorities.
In Southern Africa, the philosophy of Ubuntu (“I am because we are”) promotes interconnectedness, compassion, and mutual responsibility. Nelson Mandela described Ubuntu as recognizing that "my humanity is inextricably bound up in yours." Traditional community meetings (“indabas”) resolve disputes through consensus, prioritizing group stability above immediate individual interests.
Across many African communities, rites of passage mark not the triumph of one, but the readiness to serve all. Economic sharing is reflected in communal farming and intricate kin support systems.
Many Latin American societies, especially in Mexico, Brazil, and Colombia, put strong emphasis on “familism”—a value system where loyalty, support, and accountability to family and extended kin prevail over individual pursuits. Celebrations and crises are navigated as a collective, and major life decisions typically involve extended family councils.
Catholic teachings, indigenous traditions, and historical context all feed into a framework where personal gain is less celebrated than family or community achievements.
Aboriginal Australian kinship systems are among the most sophisticated social structures in the world, intricately linking individuals through obligations, responsibilities, and mutual care. These connections extend beyond bloodlines to the land, totemic ancestors, and even neighboring groups. Economic and childcare responsibilities are communally distributed, reinforcing unity.
While this article focuses on communal societies, it’s crucial to recognize the contrast. Many Western European and North American nations—shaped by Enlightenment thinking, Protestant ethics, and later economic liberalization—developed an ethos centering liberty, self-expression, and personal success. However, even within these societies, immigrant families and subcultures sometimes maintain stronger communal norms.
Societies facing scarce resources, harsh environments, or frequent crises naturally evolve collective action systems. Take the traditional Filipino “bayanihan” practice—villagers physically carry a house to a new location, symbolizing that burdens are shouldered together. In Israel, earlier collective lifestyle practices such as kibbutzim (shared farms) emerged in response to settlement and resource challenges.
Professor Geert Hofstede**, whose research on cultural dimensions remains foundational, found that countries which historically endured famines or invasions placed greater value on collectivistic values, as pooling resources improved chances of group survival.
Cultures valuing extended family structures reinforce intergenerational reliance. In India, joint families live together—not just for companionship, but for economic and social security. Younger members look after elders; elders, in turn, guide younger generations both morally and financially.
In rural African or Middle Eastern villages, social order is maintained through mutual dependence: child-rearing, farming, and even managing conflict are communal responsibilities. Such arrangements ensure continuity and resilience in unpredictable environments.
Gender roles also shape values. In more collectivistic societies, familial and marital expectations—such as the Confucian “three cardinal guides”—ensure that individual decisions are always weighed against potential communal repercussion.
Philosophical schools worldwide provide blueprints for community-first thinking. Confucianism, for example, regards social harmony as the ultimate good and views self-interest with caution. African philosophers like John Mbiti wrote: “In traditional Africa... the individual does not and cannot exist alone except corporately.”
Native American cosmologies emphasize stewardship and balance—acting as custodians for both people and the land.
Rituals reinforce identity from a young age, whether through coming-of-age ceremonies, harvest festivals, or cooperative labor tasks. Language itself encodes communal bonds—many Asian and Indigenous languages use relational terms, conveying one’s place within a network rather than as an isolated entity.
From the moment children can speak, communal cultures socialize them to recognize the needs of “us.” In Korean schools, collaborative group work and public recognition of team accomplishments are routine. Hawaiian education embraces “kuleana”—responsibility that extends beyond self to others and to the land (ʻāina).
In Israel’s kibbutzim, even young children grow up “in the group,” learning that success and discipline are always collective matters—it’s not about individual boastfulness.
1. Enhanced Resilience: Communal support networks act as social safety nets, providing security in health crises, aging, and economic downturns. During the COVID-19 pandemic, collectivist societies generally showed higher compliance with health mandates, decreasing viral spread. In Vietnam and South Korea, governments leveraged communal trust for rapid contact tracing and quarantine, with strong compliance rates compared to more individualist countries.
2. Social Harmony and Low Crime Rates: Studies by the World Values Survey have found that societies with strong communal ties often report lower levels of social conflict. Japan, despite being densely populated, maintains relatively low violence rates—attributed partly to its focus on societal harmony over competitive individualism.
3. Shared Responsibility and Success: Collective societies often achieve remarkable things, from the efficient organization behind Japan’s high-speed rail to collaborative family businesses in Italy’s traditional districts—where family and community contributions are crucial.
However, prioritizing the group can have downsides:
Globally, as social media and migration blur cultural lines, many cultures now seek balance between community and individuality. Eastern societies are absorbing aspects of self-expression, while Western nations discuss reviving social trust and group responsibility amid rising loneliness.
Western societies face epidemics of loneliness and diminishing trust in institutions. Revisiting communal models can foster social safety nets and deepen empathy. For instance, Finland’s success in reducing homelessness involves “Housing First” policies—reflecting collective responsibility for the vulnerable.
In turn, cultures with deep communal roots can find inspiration in freedom of innovation, creative thinking, and self-fulfillment. Striking a dynamic equilibrium between the needs of the group and the individual might provide the optimal path forward.
Understanding why some cultures value community over individuality unlocks deeper empathy for our global neighbors. Such values are shaped by history, necessity, philosophy, and practical, lived experience. Across Southeast Asia, Africa, Latin America, and Indigenous communities, the ethos of “we” continues to mold generations, emphasizing resilience, success, and support—but also demanding mindfulness about the rights and aspirations of every individual.
As we navigate a future marked by climate upheaval, migration, and technological disruption, recognizing and respecting communal priorities will be key to solving shared challenges. Perhaps the greatest takeaway is not that one model is superior, but that human societies flourish best when they harness both solidarity and selfhood, community and individuality, weaving them together into a stronger and more inclusive tapestry.